Once you have set up a website for your company, you want the maximum number of people to use it. They could be potential customers who will discover your products and services via your website. They can also be existing customers who use your website to check for the latest updates and offers.
If utilized, your website can become a powerful information dissemination tool as well as a transaction gateway. If the same people keep coming back to your website then they are more likely to buy from you again and again. Therefore you want to maximize your website's engagement with its audience. There are a number of ways to do this.
Regular Updates
One way to keep customers engaged is to have fresh content added on a regularly basis. This could be a new product launch, a new press release, event announcement, news update etc. It should be something that is of interest to many of your customers so they will come back for them. In addition to actually attracting people to come back to your website, it will also give new visitors a dynamic feel about your business. It can go a long way to inspire customer confidence in a virtual world where most things appear static. Whenever there is an important update (a limited time only offer or a new product launch) you should also include it in your email newsletter.
Media Content
You should utilize enticing images and videos to make your website more interactive. Videos can help customers visualize your company, your team and what you do. Video illustrations or demonstrations are also more effective in helping customers understand something than written manuals.
If your company regularly hosts events, you should take every opportunity to produce photos and videos and share those moments with customers who couldn't be there. These photos and videos will help reinforce your brand image and keep customers coming back. High quality photos and videos can also inspire confidence by giving your customers the impression that you are a professional company with high quality standards.
Customer Testimonials
You should have a system in place that asks every customer to share their testimonial on your website. This will not only get them to return to your website but also make them feel valued as a customer. Good customer testimonials are probably the most effective deal closer. They will increase your website's conversion rate with new customers and increase engagement with existing customers.
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